Global Marketing Strategy (China Automotive Industry) Essay - 1

Global Marketing Strategy (China Automotive Industry) - Essay Example legal, socio-cultural, technological and environmental condition of China has allowed to efficiently evaluating the scopes and barriers of market entry for the organisation. The discussion has also evaluated the Hofstede’s cultural dimensions of the China population to detail their purchasing behaviour. This analysis has allowed the study to demonstrate the rationale behind choosing the China automobile market. The next section of the discussion has evaluated different international entry modes and their advantages and disadvantages. It has also provided details about the China market entry strategies of different leading organisation such as Volkswagen, General Motors and Toyota. This study has assisted to select joint venture as a suitable entry mode for the organisation in China market. The study has elaborated different external and internal factors that are influencing the international market entry procedure. Finally the report has detailed the market development strateg ies of the organisation in terms of different marketing mix tools. The report is based on designing the international market entry mode and market strategy development for a British automobile business, Ariel Motor Company. The report will assist the management of the organisation to analyze the international market entry and development strategies for China automobile market. The discussion will give details about the external market environment of China and competitive position of its automobile industry. The study will also illustrate the available market entry mode while discussing the suitable market entry strategy for the organisation in the China market. Finally, the report will detail about the elements of marketing mix to discuss the market development strategies of the organisation. Ariel Motor Company is the smallest automotive company situated in Somerset, England. Currently, the organisation possesses a total of 19 employees. Till date, the organisation has produced almost